ENTSCHUBLADUNG (OUTBOXING Def: thinking out of the box)
is a Web based project which communicates the subject of gender equality in a playful way. The campaign consists of a short Animation Trailer which is spread over YouTube and Vimeo, and an information game. By drawing off the taste of accusation and adding a few dongs and a little humor. ENTSCHUBLADUNG addresses especially young people who never really dealt with these kinds of topics.
The ENTSCHUBLADUNG is our thesis in Communication Design was launched on November 2011. Supported by the MASF Brandenburg.
Ich bin langsam am Verzweifeln. Ich such immer noch die richtigen Knöpfe! Ich fühl mich wie im Kartenhaus. Nur noch 22 Stunden und 16 Minuten bis Abgabeschluss!
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