WOPPOW
BEING POLITICAL IS SUCH A HUGE TREND
UBERMORGEN.COM

A French fashion designer who calls himself "woppow" travels to his homeland of Kenya and gets incredibly inspired by Somali pirates for his next "Art Couture" collection. He creates the new lines "MZUNGU by woppow" (pret-a-porter) and a kids collection called "woppow SHIFTAZ". Influenced by the superficiality of media reports on the mysterious Somali pirates he starts to copy the mitumba pirate-style and the local fishermen wear. He photoshoots kids in Kibera in his new stylish streetcar, his scouts invade Eastleigh in order to access kenyan/somali trend-mixes.

WE GOT REALLY INTERESTED IN POLITICAL STATEMENTS OUR MODELS ARE RUDE BUT IN A VERY POLITE WAY IT?S LIKE SHOOTING WEAPONS IN A CREATIVE WAY WE CAME UP USING THEM WITH GARMENTS I WAS LIKE... BOOOM! THIS WAS SUCH A MOMENT...

LIKE IT'S A MAJOR BREAKTHROUGH IN FASHION WE WANT TO USE THE BULLET FOR CHARITY WE ARE SO INSPIRED BY THE VIOLENCE OF THIS WORLD

Today the global eye focuses on Somali pirates, Atalanta, red tuna and terrorism. woppow's innovative marketing campaign uses piracy to contextualize high-priced objects and low-income african workers. Hakim Beys "Pirate Utopias" engages in a epic anarchist narrative of the contemporary pirates running the most enhanced and aggressive operations in the Indian Ocean.

Atalanta
Terrorism
Art Couture
Somali Pirates
Mitumba
Fishing Piracy
Red Tuna
SHIFTAZ
BOOOOOM!

http://www.woppow.net

The project is funded by the Goethe-Institute Nairobi, ARTE Creative, Pro Helvetia, BM:UKK Austria and the City of Vienna.

VIDEOGRAPHER: Philipp Teister